Kapital was founded in 1984 by Toshikiyo Hirata, who worked in a denim factory making replicas of Levi's jeans. His impetus for founding Kapital was a desire to make a superior denim product. The company's name comes from the city of Kojima, the 'denim capital' of Japan. Although the roots of the brand are in denim, Kapital has since become synonymous with a passion for craftsmanship, a playful attitude, and dedication in creating thoughtful, yet easy-to-wear casual clothing for both men and women.