Crowned the "Nail Guru" by The New York Times Magazine, Jin Soon Choi is one of the most influential nail artists in the industry. Originally from Korea, Jin moved to New York City in 1991 where she built a reputation as a freelance nail artist catering to top editors, designers, photographers and celebrities. Jin now has three spas in Manhattan and debuted her eponymous nail collection in 2012. The range of shades includes those named by models she regularly works with, and is 5-free (of harsh chemicals) and formulated with high-tech polymers and resins that ensure long wear and a shiny finish. 

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